Rise of Pilgrims is a web-based game developed from the ground up, designed to provide an engaging experience for players who enjoy strategy, adventure, and community interaction. Our team was responsible for the design, planning, marketing, PR, and community communication throughout the project. This included defining the game's concept, developing its mechanics, and executing strategies to build a strong player base.

The technical side of the project was expertly managed by David Domkar, who handled the development, server management, and technical architecture to ensure a seamless user experience.

In addition to the game’s development, we focused on building a community through strategic marketing and social media efforts. The game has now attracted over 25,000 registered players, thanks to a combination of compelling gameplay and consistent engagement with the community.

The development of Rise of Pilgrims involved careful planning and collaboration within our team to ensure the right mix of gameplay, user interface, and mechanics. We began by defining the core features, game flow, and objectives, ensuring that the game provided a fun yet challenging experience for the players.

In addition to the core development, we hired designers and graphic artists to create the visual aspects of the game, including character designs, environments, and overall artwork, to ensure the game had a unique and captivating aesthetic.

The game was initially created as a web-based game, and we are currently in the process of expanding it to mobile platforms (Android and iOS) to reach a larger audience and increase player engagement. This transition is part of our ongoing strategy to grow the game's community and enhance the user experience.

Additionally, to ensure compliance with legal requirements, we implemented necessary legal documents for the game, including a Privacy Policy, Terms of Service, and Cookie Policy to protect users' data and ensure transparency.

As the game continues to grow, we have plans to expand it into a mobile app for both Android and iOS platforms, ensuring that the game can reach even more players and provide a more flexible gaming experience. We will also be enhancing the game’s features, focusing on improving security and boosting the overall fun factor to maintain player engagement.

Future updates will include:

‍Mobile App Development: Transitioning the game to mobile platforms for greater accessibility.

‍Security Enhancements: Implementing stronger security measures to protect users and ensure a safe gaming environment.

‍Expanded Gameplay: Continually improving the gameplay experience by adding new features, challenges, and content to keep the community entertained and invested.

By expanding the game to mobile and enhancing its features, we aim to build a stronger community and improve the overall experience for players.

For Rise of Pilgrims, we developed a comprehensive marketing strategy aimed at increasing visibility and engaging potential players. The objective was to establish a strong online presence and generate excitement around the game.

Our approach included:

Targeted Campaigns: We focused on reaching specific gaming communities and relevant audiences to build interest in the game’s launch and ongoing updates. This targeted approach ensured we connected with the right players.

Content Creation: We produced engaging promotional content such as trailers, teasers, and gameplay videos, sharing it across multiple platforms to attract and maintain player interest.

A key part of our success was the strong social media strategy we implemented. We focused on building a community, educating players, and keeping them excited about the game's development and future updates.

Key elements of the strategy included:

‍Consistent Posting: We posted multiple times daily on social media platforms like TikTok and YouTube, keeping our audience engaged with fresh content.

‍Community Interaction: Engaging with followers by responding to comments, sharing polls, and encouraging discussions to create a sense of community.

‍Development Updates: Regular updates on the progress of the game, behind-the-scenes content, and teasers for new features.

‍Humor & Fun: Sharing fun and relatable content to keep the community entertained and connected with the game.

‍Growth: Through these efforts, we built a TikTok following of 10,000 and gained 1,000+ subscribers on YouTube, driving the game’s visibility.

Creating an active and supportive community was a critical component of the game's success. We focused on fostering a strong relationship between the game’s developers and players through the following actions:

‍Engagement: Regularly interacting with the community through social media platforms, responding to feedback, and encouraging discussions.

‍Building Relationships: Listening to player suggestions, addressing concerns, and incorporating player feedback to improve the game experience.

‍User-Generated Content: Encouraging players to share their experiences, tips, and fan-made content, further strengthening the community and involvement.

‍Discord and Forums: Establishing communication channels where players could interact with each other, discuss strategies, and keep up with the latest updates.

To further engage the Rise of Pilgrims community, we launched an official merchandise line, offering players the opportunity to show their support for the game. The merchandise was designed to appeal to fans, giving them a way to connect with the game beyond the screen.

We made sure to offer a range of products that would resonate with our audience, including T-shirts, hoodies, mugs, and other fan gear.

We chose the right e-commerce platform to handle the production and shipping of merchandise using print-on-demand and dropshipping services. This allowed us to avoid the need for inventory management and the costs associated with upfront production. Key features of the e-commerce setup included:
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On-Demand Production: Products were created only when an order was placed, minimizing waste and risk.

‍Automated Shipping: The platform handled the entire shipping process, ensuring that orders were fulfilled directly to customers worldwide without requiring manual intervention.

‍Secure Online Payments: We integrated trusted payment gateways, allowing customers to securely pay for their merchandise with ease.

The style and graphics of the merchandise were carefully designed to reflect the aesthetics of Rise of Pilgrims. Working with graphic designers, we created designs that were consistent with the game's visual identity, ensuring that each item felt connected to the game's theme.

Unique Artwork: The designs featured characters, logos, and elements from the game to make the merchandise visually appealing and relevant to players.

‍Consistency: The merchandise style mirrored the game's atmosphere, so players could easily recognize and connect with the designs.

‍Quality Graphics: We ensured that all merchandise was printed with high-quality graphics to provide fans with products that were not only stylish but also durable.